Humber/Ontario Real Estate Course 2 Exam Practice

What is the purpose of a pre-listing presentation in real estate?

1. It acts as a final agreement between the seller and the brokerage

2. It details how the brokerage will market the property

3. It largely serves no practical purpose

4. It should be avoided if digital methods are used

5. It is only used after a listing agreement is signed

6. It discourages potential sellers from pursuing other options

The correct answer is: It details how the brokerage will market the property

The correct answer is B. A pre-listing presentation in real estate serves the purpose of detailing how the brokerage will market the property. It allows the seller to understand the strategies and methods the brokerage will use to promote and sell their property effectively. By presenting these marketing plans in advance, the seller can make an informed decision about which brokerage to choose based on their proposed marketing approach. Options A, C, D, E, and F are incorrect for various reasons: A. A pre-listing presentation is not a final agreement between the seller and the brokerage. It is a preliminary step before signing a listing agreement. C. A pre-listing presentation does serve a practical purpose as it communicates the marketing strategies of the brokerage to the seller. D. The use of digital methods does not negate the need for a pre-listing presentation, as it is still valuable in detailing specific marketing plans. E. A pre-listing presentation is presented before a listing agreement is signed to help the seller make an informed decision. F. A pre-listing presentation is not meant to discourage sellers from exploring other options but rather to inform them about the services and marketing strategies the brokerage can offer.